Evaluate Consumer behavior and Identify possible segmentation options Term Paper

Evaluate Consumer behavior and Identify possible class options - Term report card ExampleEach product line is then segmented further on the basis of client comfort which includes compression, fitted and relaxed (Forbes.com). Each of these serves a unique benefit. For instance, the fitted line in particularly suited to fun who need greater body flexibility, and hence, tighter clothing.At present, the accessories segment is classified into bags, hats as well as gloves for sports that compound moisture-wicking fabrics and temperature-control technologies (Hallett). These products claim the benefit of keeping the customer cool and dry in situations where moisture may puzzle body temperature to heat up resulting in excessive sweating. Therefore, by controlling temperature the products digest customers with the benefit of maintaining their highest and shell performance for an extended period of time. This is because users are able to use their muscles for longer periods of time (Un der Armour). The long sleeves provide protection against cuts, wounds and abrasions that are common in sports requiring high friction. Additionally, to users (performers) who desire to look aesthetically pleasing, the compression technology provides the benefit of enhancing visibility of body muscles. Furthermore, the PolyArmour technology provides the benefit of protecting the users body from UV rays of the sun (Northern Athletic). This acts as a sunscreen averting premature ageing.As far as possible demographic and psychographic segmentation is concerned, the company can use its anti-sweating technology to provide other products such as deodorants that block body odor resulting from stress and sweat. This product can be targeted to virtually anyone, primarily women and men aged 19 and above who are likely to experience hormonal changes that are conducive to more sweating.Furthermore, recognizing the fact that the cellular inclusion of women in sports such as