Exploring Services Management Assignment Example | Topics and Well Written Essays - 2000 words

Exploring Services Management - Assignment Example By 2005, the organization had more than 400 Subway stores all within the UK and the company was expanding and aims at attaining 800 stores within the next two years. Within an extensively competitive market, qualitative study indicated that Subway was misinterpret and went to being harassed by non-users. Further to the present  £1.99 ‘Daily Special’, sandwich offer, required to boost tryout and develop frequency, was decaying. Marketing was required to propel modern clients and develop trust (Milford, 2011). The transition that was implemented within the organization, nonetheless, changed and brought tremendous success to the organization that was at the edge of collapsing. A local text turned into a national awareness, offering phenomenal numbers and move forward to international proposition. The real product traded by the firm did not change – rather it was re-branded repositioned, and re-launched. Within the initial local examination, a venture of  £400,000 within 11 weeks produced a boost up of similar store sales of 12% yearly and 12% return on investment. For three consecutive flying and a year later, the trial region income rose to 30% (Liutu, 2010). Such successes are attributed to the Subway chain owner Fred Deluca who opened the initial store in 1965. He went ahead to built a multi-billion dollar franchisee business. Varied with its main competitor McDonald, there are no â€Å"firm possessed stores.† The notion of modernly produced Subs drove the chain to its grade as a real market leader within the largely competitive US market mainly on fast-food industry. In 2006, the company had more than 25,000 stores and the sole proprietor Fred was on a list and positioned 242 out of the 400 richest Americans. The initial store in UK was introduced in 1996, and by 2004, a mean of fifteen fresh stores were launch monthly and existence along Top Street was planned to double within the next two years. Regardless of