Strategic Management Essay Example | Topics and Well Written Essays - 3250 words - 1

Strategic Management - Essay Example The intention of this study is the Gulf Agency Company as a worldwide leading supplier of delivery, logistics marine, and solutions tasks in the world market. Since the company started its operations, it has expanded its region coverage to many worldwide customers through the provision of valuable and quality products and services. It is a world number one provider of significant shipping and marine industries in all geographical regions. The GAC provides the promises formulated on the mission statement of the company through the provision of the services that combine expertise and experience within the shipping, logistics and the company solution and marine fields. Great flexibility about the company approach methods used to strategic planning and the concepts of mission, objectives, and goals provide valuable information that gives the overall implementation guidelines about crucial elements of strategic action planning. The strategic of the GAC Company will analyze the goals using three different levels: 1. Strategic is the highest level of the organization, responsible for identifying the company goals and functioning strategic planning. In this level, we will aim at long-term goals. 2. Tactical or middle level is the middle level is responsible for linking the strategic and operational levels, defining tactical goals, and performing tactical planning on the selected goals. 3. Operational or low level is the basis of the planning and is associated to the actual accomplishment of tasks. In this level, operational planning defines the goals of the company. Formulating the Goals To accomplish strategic planning, the method used is the Balanced Score Card (BSC) that describes strategies and manages its execution, linking goals, action, and indicators. The BSC recommend an analysis of goals based on the performance indicators using the four perspectives: Financial Customer Internal Business process Learning and Growth To achieve an established strategic planning we have to implement the strategies at a lower level of the company. This requires the dividing strategic planning into tactical planning that understand and the middle level. In the GAC Company, the tactical goals will recount to issues like shipping, marketing, and training of the staff members. The tactical goals relating to shipping indicate that the company needs to improve its shipping process and products in the market. Therefore, in analyzing of the GAC goals, we will focus on tactical goals related to shipping as the company improvement goals. The actions allow the execut ion on the operational level that is operational processes and products. In the strategic planning, the company needs to define the company goals, the cost, and schedule and quality requirements of the company. In addition, it is vital to plan how to monitor and control the defined goals. In the GAC Company, the control of the goals depends on the shipping measures; thus, the company needs to plan how to measure their shipping processes and products. Defining and monitoring strategically aligned the GAC improvement goals. Figure 1: Adapted from Babar, Product-Focused Software Process Improvement Depending on the defined indicators, it can be